On the Record...Online with Vocus Executive Kye Strance

Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.



Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:


3:00 - Strance on his presentation at the PRSA International Conference.


4:05 - Strance on the growth of the online press releases.5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.


7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.


8:13 - Strance on online PR software as a service providers like Vocus and iPressroom.


8:95 - Strance on selling online PR software to marketing departments instead of PR departments.


10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.


12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End



Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content