Online Video for Organizational Communications Conference in L.A. Announced

comScore recently reported that 11 million videos were viewed online in April 2008.

For the first time, it's actually becoming economically feasible for business to business and other niche marketers to add online video to their portfolio of communications channels.


To demystify the process, iPressroom, USC Annenberg School of Communications and iPressroom are presenting a one-day conference on Online Video in Los Angeles on Tuesday, Nov. 11, 2008 at REDCAT, located in Disney Concert Hall Plaza.

Expert panelists and keynotes have been assembled to bring non-technical, marketing, PR and corporate commuications executives up to speed -- practically and strategically -- on exactly what it takes to successfully leverage this emerging format effectively on behalf of organizations.

If you're attending, please let me know so we can meet up there. Sphere: Related Content

On the Record Online with NPR "All Things Considered" Booker Carol Klinger

Associate editor for NPR's "All Things Considered," Carol Klinger goes On the Record...Online with Eric Schwartzman about how she chooses guests for the show.

Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close to fifteen years.

Show Notes:

3:14 - Klinger describes a typical day of booking

4:00 - Klinger on how she receives pitches

6:00 - Klinger on the pitches she is tired of getting

7:05 - Klinger on what makes a winning pitch

8:30 - Klinger on blind pitches

10:30 - Klinger on the growth of feature generated podcast stories on NPR

11:40 - Klinger on web coverage

12:00 - Klinger on how blogs have affected her job

13:07 - Klinger on future hot news trends of interest to NPR

14:58 - Klinger on the politics of news

16:40 - Klinger gives pre-interview tips

17:50 - End

Schwartzman is the founder of online newsroom management service iPressroom. Sphere: Related Content

SEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services

Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable keywords.

Show Notes:

3:07 - Wright gives tips on how to conduct SEO services with little to no budget.

3:37 - Wright recommends free tools to monitor web traffic for beginners.

4:28 - Wright reveals the most valuable information Google Analytics provides.

5:42 - Wright on the possible vulnerabilities of Google and the new engine Cuil.

16:47 - Wright on the social keywords versus business keywords.

24:44 – Wright’s guidelines for using social media sites for business applications.

25:39 - Wright talks about using keywords in URLs versus using Tinyurls.

34:09 - Wright on the profitability of online content.

35:09 - Wright on Google Connect and how that will affect the future of SEO services.

37:14 - Wright on the affects of Google’s recent release of the social graph API.

41:42 - Wright on the future of local mobile search.

43:27 - Wright on the conversion of social networking and mobile networking for business owners.

44:41 - Wright on social search and algorithmic search.

52:59 - End

Schwartzman is the founder of online newsroom provider iPressroom, which alos provides SEO services for PR practitioners.




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