On the Record...Online with Los Angeles Times Editorial Reporter Jon Healey

Los Angeles Times editorial reporter Jon Healey goes On the Record...Online on how opinion journalism is adapting to the age of the blogosphere, how to get a meeting with the editorial board at the LAT and which political candidate the LAT is in position to endorse

Los Angeles Times editorial reporter Jon Healey contributes to the editorial page of the LA Times and focuses on intellectual property, technology, the economy, regulation and general business issues. Also, his Bit Player blog concentrates on the bridging of entertainment and technology.

Show notes:

2:58 - Healey on the political stance of the Los Angeles Times.

5:45 - Healey on the purpose and outcome of the Wikitorial experiment.

7:19 - Healey on media ownership caps.

8:53 - Healey on the present influence of the Los Angeles Times.

10:43 - Healey discusses the Los Angeles Times’ social media policy or lack there of.

12:41 - Healey on the advantage newspapers have over nonprofessional sources.

13:41 - Healey discusses the blogosphere’s level of influence on the Los Angeles Times.

16:10 - Healey on how to request a meeting with the board.

17:02 - Healey shares how to reach the op-ed side.

18:46 - Healey on the future market for journalism.

23:06 - Healey on market’s demand for copy.

25:10 - Healey on the Los Angeles Times’ opinion of the 2008 election.

26:53 - Healey reveals the new publisher’s political views.

28:13 - End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content

On the Record...Online with Tim Pendell, Detroit Lions Spokesman

Detroit Lions Spokesman Tim Pendell goes On the Record...Online at the 2008 PRSA International Conference about Sports PR and Marketing.

Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man in sports PR and marketing.

Show Notes:

4:31 - Pendell talks about working PR for the Detroit Lions.

6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season.

9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 - Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 - Pendell describes how fantasy football has affected the business of sports PR.

13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 - Pendell explains why NFL football isn’t an international phenomenon.

19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 - End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content

On the Record...Online with Pat Philbin, Senior Vice President of Pier Systems

Senior VP of Pier Systems and former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public.

"Pat" Philbin is the Senior Vice President at PIER Systems and the President of Strategic Communication Solutions, LLC. He has an extensive PR background with a focus on Government Relations that includes work with FEMA and the USProtect Corporation.

Show Notes:

3:26 - Philbin summarizes what happened in the now infamous press conference

5:25 - Philbin further summarizes the problems with press conference in regards to alleged plants

6:45 - Philbin on how to have an intelligent social media policy and deal with high profile debacles

8:40 - Philbin on what he would do if he had a second chance at the FEMA situation

10:30 - Philbin on overcoming pre-existing media bias

13:15 - Philbin on the persistence of bias and how to deal with it

14:15 - Philbin on the importance of communicating well

15:30 - End

Schwartzman is the founder of online press room management service iPressroom. Sphere: Related Content

On the Record...Online with Craig Newmark, Founder of Craigslist.org

Founder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy.

Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin board with classifieds and discussion forums. A site that gets 12 billions hits a month.

Show Notes:

2:57 - Newmark on the reach and rank of Craigslist.org.

3:40 - Newmark on where the mainstream news media is headed.

5:06 - Newmark on whether news media is or is not a social service.

6:36 - Newmark on the waning media’s roll in acting as a check and balance against government.

7:54 - Newmark on the ideas behind the look and feel of his site.

10:11 - Newmark on his personal financial situation.

11:56 - Newmark shares some advice on what makes social media work.

13:34 - Newmark describes Craigslist.org’s impact on the classified sections in newspapers

14:33 - Newmark on the impact of the economic crisis on Craigslist.org.

14:59 - Newmark on his favorite Craislist.org posting.

15:50 - Newmark on shutting down Craigslistfinder.com.

17:32 - End

Schwartzman is the founder of online press room management service iPressroom. Sphere: Related Content