On the Record...Online with Bausch & Lomb VP Corp Comm & Public Affairs Michael McDougall.

Vice president of corporate communications & public affairs at Bausch & Lomb, Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators.

Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis.

Show Notes:

3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference.

5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.

7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.

9:14 - McDougall on how he was viewed at Kodak.

10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content

On the Record...Online with Vocus Executive Kye Strance

Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.



Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:


3:00 - Strance on his presentation at the PRSA International Conference.


4:05 - Strance on the growth of the online press releases.5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.


7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.


8:13 - Strance on online PR software as a service providers like Vocus and iPressroom.


8:95 - Strance on selling online PR software to marketing departments instead of PR departments.


10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.


12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End



Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content

On the Record...Online with Mark Hass, Manning Selvage & Lee CEO

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L.

Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp.

Show Notes:

2:42 - Hass on his keynote speech at the 2008 PRSA International Conference.

3:46 - Hass on how new media is changing the public relations industry.5:50 - Hass on how to convince board rooms that social media is important.

8:41 - Hass on the relationship between stock price and new media adoption rates.

9:13 - Hass on Google’s big secret.

11:07 - Hass on the future of media relations as a PR agency revenue driver.

12:42 - Hass on reinventing the business of public relations.

14:09 - Hass on the economic future for MS&L.

17:07 - Hass on emerging PR markets.

18:51 - Hass on penetrating emerging markets like China and India.

22:38 - Hass gives advice on what he looks for in a new PR hire.

24:26 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. Sphere: Related Content

On the Record…Online with Blogger Jason Falls

Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

Show Notes:

4:31 - Falls on how he uses social media for his client Maker’s Mark.

6:42 - Falls on the wine and spirits industries appetite for social media.

8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.

9:43 - Falls on technographic profiling.10:45 - Falls on the key elements of a successful blog.

12:44 - Falls on moderating blog comments.

15:05 - Falls on where to blog.

16:36 - Falls on how social media is changing public relations.

18:02 - Falls on why PR should embrace social media.

19:26 - Falls on the impact of a slow economy on social media adoption.

21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier.

23:39 - End

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference. Sphere: Related Content

On the Record…Online with New York Times Exec. Dir. Of Customer Insight Jeffrey Graham

New York Times Executive Director of customer insight Jeffrey Graham goes On the Record...Online at the 2008 PRSA International Conference about rumor control, the wisdom of the crowd and fighting to keep the Grey Lady profitable.

Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

Show Notes:

2:33 - Graham on his “Online and Offline Word of Mouth” session at the 2008 PRSA International Conference.

3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising.

4:00 - Graham on how marketing and public relations professionals can leverage word of mouth.

5:02 - Graham speaks about how he got involved in word of mouth marketing.6:01 - Graham on the origins of word of mouth marketing.

6:47 - Graham on tactical word of mouth marketing.

9:12 - Graham on the future of the daily news.

10:50 - Graham discusses how the New York Times maintains its depth and scope.

13:12 - Graham on InfoWorld’s decision early on to web publish only.

14:37 - Graham on The New York Times readership.

15:20 - Graham on the social media at The New York Times.

18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger.

19:23 - Graham shares advice to people like Sam Zell on how to save newspapers.

20:38 - Graham on the dissertation he’s currently writing on rumor control.

20:46 - Graham describes some of what he’s learned so far on rumor control.

21:33 - Graham explains the relationship between rumor and crowd control.

22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby.

25:12 - Graham gives advice to the public relations agencies moving forward.

26:16 - Graham on what he’s found surprising while researching The New York Times readers.

28:32 - End

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference. Sphere: Related Content