After teaching hundreds of PR and communications professionals all o
ver the world social media communication skills, I know there is huge demand for digital fluency in the workplace. But just which skills are most important to employers, and how are those skills demonstrated to hiring mangers during the interviewing process?
To find out, iPressroom, Trend Stream, Korn Ferry and PRSA Job Center are teaming up to conduct the first Digital Readiness Study.
If you’ve hired public relations or marketing personnel in the last 12 months, or plan to in the next 12 months, help us help you by completing this survey.
We intend to reward participants by making sure they’re among the first to receive the resulting research at no charge.
Thanks in advance for participating in this important industry research. What digital communications skills do you think are most important in the workplace?
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1 comments:
I'm not an employer but, until recently, I was an employee, a community conversation editor for a newspaper.
From my perspective, one of the requirements of being digital ready is to allow flexibility in what staff are allowed to do and with the technology they are given. It was frustrating for me to see an opportunity to do something be lost because we had limited local control of the corporate-directed Web site or our policies were unclear on what was permitted.
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